When my wife and I took our initial foray into Internet marketing for our first short term holiday accommodation, we were very naïve in our understanding of it all. We thought that we knew where to start and what we needed to do but, as it turns out, we didn’t know the half of it. There were a multitude of websites to list on, advertising copy to write, ads to place, personal website to build, analytics to configure, calendars to synchronise, the list goes on. We needed to learn all of that quickly if we were to get our accommodation filled with guests. The competition in Cairns, Palm Cove and Port Douglas where our accommodation is didn't make things any easier either.

Once we realized that there was so much more to learn about advertising and marketing online, we began spending a great deal of time researching different aspects of online marketing. We found that there was very little consolidated material available for Australian property owners on just how to go about advertising on the Internet. Over time we found several approaches to try. We then tested those approaches and techniques with our own property. We’ve made a lot of adjustments to our approach over the years based on the lessons we’ve learned about what works and what doesn’t. Our number of bookings continues to increase year on year through the application of the tools, tips and techniques we've discovered.

I started saving the information as we went as a reminder of things to do for our next property. I've decided to share my lessons learned, tips, techniques and everything else I can with every Australian holiday accommodation owner. This site, the articles and my eBook are excellent resources for any property owner at any stage of their online marketing experience. New property owners, property owners looking to take over the management and marketing of their property from their existing property managers or even experienced owners can all learn from the tips, tricks and techniques described throughout my site and eBook.
Christopher and Uldouz Van Eenoo

It is my hope that with the information you find here, you can fast track through the learning curve that my wife and I went through to go straight to being a savvy online marketer and get the most bookings for your holiday property. If you have any questions that you think I might be able to help with, please let me know. I'll attempt to answer all of them as best I can. I really do wish you all the success with your holiday property business.

Good luck!

Christopher Van Eenoo
Australian Holiday Accommodation Owner and Author